Selected Work

Global SEO at scale means navigating multiple languages, international site structures, regional search behaviors, and centralized vs. local team dynamics. At Bosch Power Tools, Jens works on the strategic and operational layer: setting direction, building frameworks, and ensuring that SEO decisions hold at international scale — not just for one market or one language.

Content at scale breaks without systems. Jens designs AI-augmented workflows that handle the repeatable parts of SEO — keyword research, intent analysis, content briefing, metadata generation, FAQ creation — so that human effort can focus on judgment, quality, and strategy. These are production workflows, not demos.

Getting cited by ChatGPT, Gemini, or Google AI Overviews requires a different approach than ranking in a list of links. Jens builds GEO frameworks that cover content structure, entity clarity, authority signals, and technical foundations — the combination that makes a brand's information usable by large language models and likely to be selected as a source.

Website migrations are one of the highest-risk events in SEO. Done wrong, years of accumulated search visibility can disappear. Jens has managed migrations across large-scale international sites — covering URL architecture, redirect mapping, crawl budget management, structured data migration, and post-launch monitoring — with a focus on preserving and improving search performance through the transition.

Not all content is equally usable by AI systems. Jens designs AI-readiness audit frameworks that evaluate existing content against the criteria that matter for generative search: factual clarity, entity specificity, structured coverage, authority signals, and semantic depth. The output is a prioritized content improvement roadmap, not a generic SEO report.

When SEO knowledge lives with one or two people, every content decision creates a bottleneck. Jens designs enablement systems — playbooks, checklists, decision frameworks, and training materials — that move search intelligence into the hands of content managers, marketers, and business stakeholders. The goal is an organization that can make better search decisions at scale, without waiting for an SEO expert to be in the room.